Bon Jovi’s new single, “Limitless,” doesn’t drop until next week, but you can take a stab at singing it right now!
Fans are encouraged to visit this mobile site and belt out the lyrics to a brief instrumental track. Of course, you’ve never heard the classic rockers actually perform the tune, so you’ll have to devise your own interpretation. How would Jon Bon Jovi sing it?
“We thought a campaign that challenged users to sing the new single was a good way to connect with a younger audience, but was also something the older fans could have fun with,” says Jim Connolly, associate creative director at BBDO. “It seems to be working, too, as the submissions so far have come in from a really diverse variety of backgrounds and age groups.”